_what is the big idea?

See us at Cream!

Elle — Thu, 25 Sep 2008 08:10:19 +0000

We’re both extremely pleased to be on Cream this year. It was a huge achievement for both of us as we had only been together for two weeks. It is good to know we are on the right track and are really looking forward to the exposure!

Cute ambient campaign:

Elle — Wed, 06 Aug 2008 06:55:41 +0000

Take a look at this cute idea for the San Francisco Zoo, I love the fantastical element to it and the simplicity of the execution. Really sweet.

Sketches to blow your mind!

Elle — Wed, 06 Aug 2008 06:50:21 +0000

Take a look at Andrea Joseph’s unbelievable sketchbook, his work is fantastic and puts my doodles to shame! http://andreajoseph24.blogspot.com/

Inspirational Illustrator

Elle — Wed, 06 Aug 2008 06:39:39 +0000

Portuguese designer Mário Belém has an amazing and diverse portfolio of work in illustration. Take a look at his site and be inspired: http://www.mariobelem.com/index.html

HP TouchSmart PC Ad

Elle — Thu, 31 Jul 2008 16:33:19 +0000

I saw a really elegant ad for the new HP TouchSmart PC. Even though it reminded me a great deal of Minority Report it still had some very elegant and beautiful elements. More beautiful than clever but you can appreciate that too Check it out: http://adsoftheworld.com/media/tv/hp_touchsmart_pc_maestro

Pay a penny for your ad…

Elle — Tue, 29 Jul 2008 08:14:29 +0000

You don’t always need a huge budget and complex special effects to get your message across. In a world where ads are getting more complex and more expensive it is great to see something made with peanuts!

Some great street art from the States…

Elle — Mon, 28 Jul 2008 17:06:30 +0000

Gorrilaz produce trailer for Olympics

Elle — Sun, 27 Jul 2008 19:27:43 +0000

Damon Albarn and Jamie Hewlett of Gorillaz have produced a trailer promoting the BBC’s coverage of the Beijing Olympics, based on the Chinese folk tale Monkey King. http://spaceinvaders.com.br/2008/07/25/bbc-monkey/

Becks beer to showcase emerging artists

Elle — Sat, 26 Jul 2008 09:28:49 +0000

Bottles of Becks beer will be adorned with artwork from emerging artists in a new scheme called Beck’s Canvas in collaboration with the Royal College of the Arts in London. Take a look at these awesome labels and find out more about the artists: http://www.becks.co.uk/canvas.html

The Datum Line

Elle — Wed, 23 Jul 2008 16:53:12 +0000

When it works, advertising makes consumers afraid of missing out on the hottest new trend. Now that the latest, most fearsome trend is heat itself, it’s fitting that two admen devised a scenario to inspire worry on a grand urban scale. A creative team at JWT New York, Greg Matson and Phil Arias (Arias is now at Grey), submitted a lean presentation-three sentences and one photograph-that reads like conceptual art, but metes out a warning: “We propose to turn off every light on the northern Midtown Park Avenue corridor except those on the 8th floor. For a night, pedestrians will be placed under what could be our new waterline. For a night, corporations will demonstrate how to prevent it.” This won at the I.D. Magazine Awards 2008.