When it works, advertising makes consumers afraid of missing out on the hottest new trend. Now that the latest, most fearsome trend is heat itself, it’s fitting that two admen devised a scenario to inspire worry on a grand urban scale. A creative team at JWT New York, Greg Matson and Phil Arias (Arias is now at Grey), submitted a lean presentation-three sentences and one photograph-that reads like conceptual art, but metes out a warning: “We propose to turn off every light on the northern Midtown Park Avenue corridor except those on the 8th floor. For a night, pedestrians will be placed under what could be our new waterline. For a night, corporations will demonstrate how to prevent it.” This won at the I.D. Magazine Awards 2008.
Bic, best known for their pens and razors have launched a phone in collaboration with Orange in France, targetting those who need quick access to a fully charged mobile phone. The Bic branded phone will be around £39 and ready to make calls immediately, since it will ship with a charged battery and 1 hours free calls.
With the retail industry feeling the crunch it is great to see an online retailer with some fresh products and exciting ranges. Take a look at http://www.notonthehighstreet.com/ for some fantastic designer products from slick to rustic. I am loving these zinc table settings.
The whole green revolution is a rather interesting movement. Once the limited message of the few has now developed into the loud message for many. This even includes the youth culture who in collaboration with Toyota have created a dance floor which creates energy to sustain a club.
Apple have done it yet again and had half of London scrambling for the 3G handset from the very early hours of this morning. However rumour has it that a glitch with the online registration system run by the O2 network meant that many people could not activate their devices in the Apple store. Good start!
