I saw a really elegant ad for the new HP TouchSmart PC. Even though it reminded me a great deal of Minority Report it still had some very elegant and beautiful elements. More beautiful than clever but you can appreciate that too 
Check it out: http://adsoftheworld.com/media/tv/hp_touchsmart_pc_maestro
Archive for July, 2008
HP TouchSmart PC Ad
Pay a penny for your ad…
You don’t always need a huge budget and complex special effects to get your message across. In a world where ads are getting more complex and more expensive it is great to see something made with peanuts!
Gorrilaz produce trailer for Olympics
Damon Albarn and Jamie Hewlett of Gorillaz have produced a trailer promoting the BBC’s coverage of the Beijing Olympics, based on the Chinese folk tale Monkey King. http://spaceinvaders.com.br/2008/07/25/bbc-monkey/
Becks beer to showcase emerging artists
Bottles of Becks beer will be adorned with artwork from emerging artists in a new scheme called Beck’s Canvas in collaboration with the Royal College of the Arts in London. Take a look at these awesome labels and find out more about the artists: http://www.becks.co.uk/canvas.html
The Datum Line
When it works, advertising makes consumers afraid of missing out on the hottest new trend. Now that the latest, most fearsome trend is heat itself, it’s fitting that two admen devised a scenario to inspire worry on a grand urban scale. A creative team at JWT New York, Greg Matson and Phil Arias (Arias is now at Grey), submitted a lean presentation-three sentences and one photograph-that reads like conceptual art, but metes out a warning: “We propose to turn off every light on the northern Midtown Park Avenue corridor except those on the 8th floor. For a night, pedestrians will be placed under what could be our new waterline. For a night, corporations will demonstrate how to prevent it.” This won at the I.D. Magazine Awards 2008.
Jeep Ad
Jeep have come up with a great little campaign. Simple, minimal, fresh!
Advertising Agency: BBDO/PROXIMITY, Kuala Lumpur, Malaysia
Executive Creative Director: Ronald Ng
Creative Director: MUN
Copywriter: Kevin Le/Ronald Ng
Art Director: MUN/Eric Hor/Gary Lim/Willeon Leong/Hans Lee
Illustrator: Gary Lim
Producer: Dickson Teh
Account Supervisor: Dong Hyun Yoo
Advertiser’s Supervisor: Sally Hong
Handmade movie
Brazil based filmmaker CISMA has released his short film ‘Handmade’ and it is incredible. Take a look here: http://www.handmademovie.com/
Disposable Mobile Phone?
Bic, best known for their pens and razors have launched a phone in collaboration with Orange in France, targetting those who need quick access to a fully charged mobile phone. The Bic branded phone will be around £39 and ready to make calls immediately, since it will ship with a charged battery and 1 hours free calls.
